How many times has your competitor gotten one over on you? The sensation of being left behind just eats away, till you do something about. The problem is that we frequently feel that we've got to come up with some grand strategy in order to get our organization skyrocketing once again.
Do not be fooled! Getting back on top of the market isn't as hard as it seems with these high-impact, user friendly fixes.
1. The Magic Number - 1
Implement a "advertise 1 product at a time" motto for your advertising strategy. Does that mean you can't SELL more than one product at a time? No ... however wait up until AFTER the sale.
When a consumer sees more than one of a product offered at incredibly low costs, he's confused. Which one is the much better offer? Which one does he choose? These questions motivate procrastination - one of marketing's biggest burglars.
Rather, provide the customer a product that compliments his purchase in a close-by display screen ... or perhaps at the register. You'll make extra revenues rather of losing a sale.
2. Outsmart Your Competitors
Your competition is trying to find you in all of the typical places. Don't go there. Silently try to find brand-new approaches of marketing and brand-new markets to target.
Specific niche markets provide the ideal sneak method for reaching brand-new clients. Here's they key ... sub-divide your current market into smaller sized, more specific niche markets. Familiarize yourself with the needs and concerns of the niche, then present yourself as the pro in their corner. Leave your competitors in the dust with the intensity of brand-new prospects that will come your way.
Modernize an old marketing method that still brings a wallop - postcards. Yeah, these small, low-cost marketing tools still carry an individual message that is quick and simple to read, but with brand-new high-impact colors and designs that catch the attention of readers.
Your competition will not even know that you're utilizing them!
3. Encourage Communication
Communication is important to understanding your customers. Encourage questions before the sale, throughout the sale and after the sale. Make it simple and comfortable.
Offer practical contact information on all of your sales products, including Websites. If you find yourself overloaded with questions, produce a regularly asked question page where clients can get the answers they need without claiming as much of your time.
Baffled clients, hard competitors and communication mishaps will not take profits from your account when you fix things up with the 3 fast pointers.