There are a variety of ways to get visitors to your website but what can you do to keep them there? Listed below we are going to discuss 10 things you can carry out to make your visitors stay.
The number of visitors who arrive at a site and rapidly move on is called the bounce rate. The majority of sites that have a high bounce rate are not currently using these strategies or have no clue as to what their market really wants and needs.
Here are 10 proven pointers to keep visitors on your website longer.
1. Teach your visitors something. Visitors do not desire loads of hype, they wish to discover and increase their understanding of your product or market so they can make an informed choice.
Offer informational material about your services or product. Teach your visitors and this will assist them in developing an excellent opinion about your website.
2. Keep the navigation simple. Navigation links must be large and plainly labeled. Have you ever been to a cultural dining establishment but couldn't tell the guys's washroom from the women's? While you may think themed titles are adorable, your visitors may become baffled and end up leaving your site. If in doubt, constantly opt for the more common title.
3. Keep your content updated. Attempt to upgrade times, dates, and news short articles as much as possible. You don't want your website to look like it was published in the last century do you? If you're running an info based website than it is necessary to consistently include fresh and distinct material.
4. Add a blog. Blog sites can be added to your site with a couple of clicks if your webhosting consists of the option within your hosting bundle. If not, you can always begin a complimentary blog at Blogger.com
or Wordpress.com and link it back to your website.
Blogs are an easy method to include brand-new content. It's a great way to add user-generated content and it's an amazing way to build a dedicated group of visitors who visit your blog everyday. Considering that blogs create interaction with your visitors it likewise develops trust and creates the feel that there is in fact somebody on the other side of the website.
Blogs that use quality content always carry a loyal group of fans and often produce a hefty income.
5. List and describe product benefits. The majority of site owners explain the item's features, example: Rubber coated speaker, 2-ohm total impedance, etc., Your visitors do not purchase features, they purchase the benefits that the service or product will offer them. Is your product a time saver? Is it easier to utilize than many competing products? Make certain you explain how the item will make the visitors life more productive, more enjoyable, easier, or much better.
6. Provide item images and related images. People like to picture things. Ever wonder where day dreaming came from? Websites with pertinent images help stimulate the visitors feelings and feelings drive sales. Keep in mind the old adage, an image is worth 1,000 words.
7. Make certain your visitor understands their purchase is secure. More than one-half of all buyers won't purchase online because they're scared of getting scammed.
Proudly display indications of trust like BBB Online and Verisign logo designs. Make certain your visitors know your site is safe and secure or most will not feel comfy making the purchase.
8. Make certain your informative material is precise. Your visitors will stay to read your message specifically when you back it up with referrals and third party awards.
9. Ask for site feedback. Offer your visitor with a method of leaving feedback for you and other readers.
Reviews are an effective tool because they offer your product credibility from a 3rd party.
Testimonials can be a trust builder, and develop great amounts of authority for you in the marketplace.
10. Test and Tweak. Not every site will be a crowning achievement the first time it steps to the plate. Use tools like Google Analytics to identify what makes your visitors stay and what makes them "bounce". You then continue to build on what works and drop what doesn't.
Tweaking your website will improve the efficiency of your sales funnel and link popularity with time. The distinction between a site that creates 100% ROI (return-on-investment) and 500% ROI is usually a matter of split testing and tweaking.
Effective sites keep their visitors interested with easy-to-find info that fulfills the visitors desires and needs. That is what separates the good, the bad, and the ugly.