In my experience I have actually seen lots of levels of introvert and extrovert. Let me share some of my own.
- Invite me to a party - I 'd rather have a root canal
- Have me discuss something I'm enthusiastic about in front of a group of individuals - I shine.
- Put me in a "casual " networking group - root canal please.
- Put me in a "structured " networking group where I can request what I need and help others at the very same time - I'm in paradise.
We all have our levels of how we engage, the environments where we thrive and the environments where we are extremely uncomfortable. I have actually seen lots of people enter into business on their own, myself included, who would rather give up their dream than to market their business and themselves. I was almost among those statistics.
I nearly QUIT my dream until I found the secret.
I'm sure you've heard the phrases for successful marketing, Find Your Passion; Market from your Soul; Marketing from Within, and so on. Although this is in fact true, there's a few more steps. Too often we spend time focusing on the stuff we can't do (weakness) as opposed to the important things we can do (strength). The phrase I hear most often is, "I don't want to be pushy or seem like I'm selling. " Then we think that we should be expected to market from the standard marketing channels; sales calls, networking groups, speaking, knocking on doors, and so on.
You do not need to leap directly into the marketing toolbox first. Get out of the must(s) and the can't(s). Enter where you succeed and what you delight in at first, then, open the marketing door.
1. Give yourself consent to redefine marketing to fit your style.
Example # 1:
A program participant was great at her occupation as an attorney and was extremely uneasy with marketing. I have clients brainstorm and document their strengths and enthusiasms. She revealed she had only a couple items on her list. It does not matter how many are on your list as long as you take notice of what's there. Some individuals have 30-40, others have 5-10. She picked her top 3.
On her passions and strengths list, was one-on-one conversations. We then started considering who may be great strategic partnerships for her organization. She was thrilled she might not only market from her preferred and most comfortable approach, but likewise choose her favorite environment, which took place in a relaxing cafe. Nevertheless, that wasn't all that was holding her back. She had actually never given herself permission to call one-on-one discussions "marketing".
2. Give yourself approval to market from your comfort zone.
When she offered herself approval to market from her comfort zone she began taking more actions naturally. Two weeks later on I turned around at my networking group and there she was. She was having a good time due to the fact that she had given herself approval to redefine marketing to fit her passions and strengths AND she permitted herself to market from her comfort zone. I have seen this a lot of times. When you offer yourself permission to stand in your comfort zone, it's incredible how you will naturally progress towards broadening your marketing. It ends up being FUN and Exciting!
Example # 2:
Look at what you already have. All you need to market might be right in front of you with your most comfy group of prospective clients.
A Life Coach I met had a dreadful worry of marketing.
However, he truly believed in his selected occupation and didn't wish to give it up. Through the process explained above, most of his fears vanished. But he still found himself thinking twice. He had identified his finest client. However, that first step of where to start seemed too huge. In asking Bob about his previous profession and contacts he understood not just would they be an ideal customer but he knew a great deal of people he might easily approach. Bob did numerous things.
1) Gave himself approval to redefine marketing to fit his style.
2) Gave himself approval to market from his comfort zone.
3) Identified a market he had actually originated from and was comfortable.
4) He ended up being so enthusiastic with his approach that he is making cold calls speaking from the passion of his firm.
In some cases we are so near to things we can't see them.
Look right in front of you-- your perfect customer and ease of approach may be within reach. What ever way you approach your marketing, you get to pick how you do it. If need be, ditch the word "marketing" and insert ____________ (the words that fit YOU).
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