The greatest asset a company has is its loyal customers. Without them, business wouldn't be possible. It shouldn't be seen as a separate part of what we do, but as a vital part of it. The more customers we have and the more referrals and recommendations we get, the more we grow.

Whether on the show floor or anywhere else, customer service should be of the utmost importance.

Customer service: The Ten Golden Rules

1. Be Aware Of Who Is In Charge 

Your customers' needs can only be met if you know what they want. Providing your customers with top-quality service means listening to them. Taking care of our customers is our primary responsibility. They pay our salaries and allow us to do what we do.

In order to find out what your customers really want, you should ask questions, listen carefully to what they say, and pay attention to their body language and voice tone.

Make sure you are aware of the three things that your customers value most rather than assuming you understand what they want. Especially on the show floor, where preoccupations are common - looking around for other potential customers - it is paramount to listen fully and pay unwavering attention.

3. Identify And Anticipate Needs

The customer does not buy products or services. Happiness and solutions to problems are what they desire. Customers are more likely to have emotional needs than logical ones. The more you know your customers, the better you will be at anticipating their needs. Communication is the key to being aware of problems and upcoming needs. 

4. Make Customers Feel Important

Treat them as individuals and use their names whenever possible. Sincerity is valued by many. Positive feelings are created and trust is built.

Make your business a positive experience. Your customers are very sensitive, and they know whether you care about them or not. Your body language should be sincere on the show floor, and you should thank them every time you have the opportunity. Keeping your words and actions consistent is crucial. 

5. Customer-Friendly Systems

There are certain systems in your organization that make things happen, but if those systems don't make sense to your customers, they'll become impatient, frustrated, and angry. Explain to them how your systems simplify transactions and how they work. Do not let your systems detract from the human element of your organization. 

6. The Power of "YES" Cannot Be Overstated

When you can, and it's within the boundaries of your company's policies and capabilities, give your customers what they want (if their requests are reasonable). Then figure out how to deliver it effectively and efficiently. Create an easy-to-use business model to make it easier for them to do business with you.

If you say you will do something, make sure you do it. 

7. Make An Appropriate Apology

If anything goes wrong that is the fault of the business, an appropriate apology should be issued. The process is easy and customers like it. Even if the customer is not always right, the customer must always win. If a problem arises, address it as soon as possible and let the customer know what you did. Complaints are valued. While receiving complaints can be challenging, they provide opportunities for improvement. Systems should be in place to allow customers to lodge complaints easily and effectively. No matter how challenging the day is, you should always try to make customers feel comfortable.

8. Overdeliver 

 As customers are the future of any business, you should look for ways to differentiate yourself from your competitors. Below are some points to consider:

• Can you offer something that no one else can?
• Can you follow up with a customer even if they don't buy?
• Is it possible for you to offer something totally unexpected to your customers?

9. Get Regular Feedback

You can learn about your customers' opinions about your services in a variety of ways. Encourage suggestions for improvement. Keep in touch to see how things are going. Make it easy to receive constructive criticism, feedback, and suggestions. Listen carefully to what they have to say.

10. Treat Employees Well

The employees are your internal customers, so it is critical to acknowledge them regularly. Your gratitude will let them know how much you appreciate them. You may find that employees will have a higher regard for customers if you treat them with respect. An appreciation culture starts at the top. It cannot be overstated the importance of treating employees and customers equally.