By: James W. Sweeney
When it comes to closing more deals, generating more leads and growing your business, the key is understanding how to leverage your strengths as a salesperson. After all, you’re the one who knows your company best and has unrivaled expertise in its field. To get the ball rolling, here are 5 little-known secrets that will make your sales take off like a 747!
SECRET #1 - Create A Headline That Will Knock 'Em In The Face
Forget about those old, dull and boring sales headlines that get ignored. Most sales pages or emails with weak headlines get zero results and get deleted without being opened.
For example, according to a study published in the Journal of Marketing, headlines that make use of strong, positive words are more likely to be effective at generating interest.
Additionally, research from the Content Marketing Institute has found that headlines that are emotional, surprising, or provide a sense of urgency are more likely to be effective at capturing attention and driving engagement.
Have you ever wished for an easy way to save money on your next vacation? Or maybe you've been wanting to upgrade your current car but don't want to break the bank?
Well, imagine being able to purchase these things with just a few clicks. Sounds too good to be true, right?
But in the digital age, it's entirely possible. That's why it's important to make sure your sales message is effective and attention-grabbing. Headlines are the first impression and can make or break whether someone decides to open your email or click on your page.
Make sure your headline is a powerful, outrageous, engaging, impressive and attention-grabbing one to get them to open the email or click on the page and learn more.
And don’t be afraid to be a little bold. In fact, that’s the whole point.
"Serious About Achieving Success in Digital Marketing for Your Business? This Phenomenal, Free Strategy Session Will Give You A Surefire Way To Improve Your Marketing Every Step Of The Way For The Rest Of Your Life"
Remember, your sales message is designed to get someone to take action. If someone wants to read your sales page or email, they’ll do so if it catches their eye.
So, why not make it as attention-grabbing as possible? Transform your headline into a magnetic force that draws readers in and makes them want to learn more about your offer!
SECRET #2 - Don't Be Shy About Telling People WHY To Buy
People don’t buy what you do, they buy why you do it.
This is one of the most important sales secrets out there.
People won’t buy WHAT you are selling; they’ll buy WHY you are selling it.
In your sales, don’t just tell people why your product is better—explain why it is better. This could mean going into great detail about why your product is better for the customer.
At the end of the day, your customers don’t care about the product—they care about their problems and how your product can solve them. Therefore, you need to be as explicit as possible so that they understand how your product can solve their problems.
Here's one, "My course isn't just about teaching you the latest marketing strategies and tactics. It's about empowering you to grow your business and make a real impact in the world. I believe that marketing goes beyond just selling a product or service; it's about creating meaningful connections with your customers and communicating the unique value of your business."
You don’t want prospective buyers to just hear about it; you want them to feel it. You need to tell them why your business is different from the rest.
Now that we've discussed the importance of creating a powerful headline and explaining the benefits of your product or service, let's turn to another crucial aspect of sales: emotions.
SECRET #3 - Tap Into People's EMOTIONS
People don’t buy products; they buy feelings. This is yet another one of the top sales secrets.
When you sell the emotional benefits of your product or service, you’re appealing to the human aspect of the buyer instead of a logical decision they’re making. There’s a big difference in the two.
For example, let’s say you’re selling lawn mowers. You might say, “Our lawn mower is easier to use and cuts your grass in half the time of a normal mower.”
While this sounds great, what if someone is only concerned about the aesthetics of the lawn? What if they're not cut out for the features and ease of use of your mowers?
How about something more like this, "Become the envy of your neighborhood with a beautifully manicured lawn, achieved in half the time it would take with a normal mower, thanks to the ease and efficiency of our lawn mower."
People aren’t buying a mower that’s easier to use; they’re buying a great-looking lawn. That’s why you need to sell the emotional benefits of your product.
SECRET #4 - Make An OFFER They Can't Refuse.
Yes, you read that right.
You need to make an offer that no-one can refuse.
Why? Because if they can, they probably will.
You see, people have a bad habit of saying no to selling opportunities. For some reason, they feel they can say no to opportunities, so they end up saying no way too often.
The most important sales secret here is to make your offer compelling and irresistible enough to get people to say yes. If you make it too easy to say no, they’re going to say no.
For example, let’s say you’re selling an online business course. You might say something like this, "Are you ready to take your business to the next level? I've created a series of video training lessons that will show you exactly how to get your business off the ground using my proven strategies. For less than the cost of a sandwich, these lessons are packed with step-by-step instructions. You won't easily find such a comprehensive guide elsewhere. Don't miss out on this exclusive opportunity to succeed with my system. Click here to access the lessons and start growing your business today!"
You see, this offers a ton of value with clear instructions and a step-by-step system that’s been specifically designed for businesses.
If someone might say no, you want to make sure your offer is compelling enough to make people say, “Yes, I want that.”
With these tips in mind, you should now be well-equipped to create a strong sales message that appeals to your customers' emotions and helps to increase trust and credibility. As you move on to the final secret, keep in mind the importance of continuously following up with leads and nurturing relationships with existing customers in order to keep your sales flying high.
SECRET #5 - Prove What You Say Is TRUE
Sales is more than just words spoken or written down somewhere. They must be backed up by action.
With this in mind, make sure that you provide proof that what you’re selling is real and genuine. You don’t just want to say that it works, you want to show somebody in action what you’re talking about.
You might explain to your customer, “ With this course, you'll see real results in your business within the first month of implementing the strategies I teach. I've already helped dozens of entrepreneurs just like you grow their businesses, and I'm confident that my proven methods will work for you too. Just take a look at the testimonials from my satisfied students and you'll see the tangible results they've achieved with my course. ”
Now, what if you don’t have the evidence to back this up? You need to provide proof that your product or service works.
There are several ways you could do this, such as offering an instant-gratification type of proof, where you ask the customer to take an action right away, or verifying your proof by putting it in the form of a testimonial.
Whatever way you choose, make sure you back up every claim you’re making.
BONUS STRATEGY - Offer a Guarantee
One way to increase trust and credibility with potential customers is to offer a guarantee on your product or service. This can be a powerful motivator for people who are on the fence about making a purchase, as it shows that you stand behind your product and are confident in its ability to deliver results.
There are a few different types of guarantees that you could offer, depending on your product or service. For example, you could offer a money-back guarantee if a customer is not satisfied with their purchase, or a satisfaction guarantee that promises to make things right if a customer has a problem with their order.
Here's one that includes an element of urgency or scarcity, "Want to Close More Sales and Generate More Leads? Try My Proven, Risk-Free Sales Strategy That's Guaranteed to Boost Your Business!"
No matter what type of guarantee you offer, it's important to make sure that it is clear, concise, and easy to understand. You should also make sure to follow through on your promise if a customer does request a refund or resolution to a problem.
By offering a guarantee, you can help to build trust with potential customers and increase the likelihood that they will make a purchase. So, consider offering a guarantee as a way to differentiate your business from the competition and boost sales.
And There You Have It
Five of the most valuable sales secrets you can use to boost your sales and generate more leads.
At the end of the day, whether you’re a salesperson trying to close more deals or someone looking to generate more leads, these five secrets will help you become a kick-ass salesperson.