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It’s no secret that videos have become an essential tool for driving engagement on social media and increasing awareness among your target audience. But did you know that video is also a powerful tool for email marketing? When used correctly, video can help boost your email open rates, click-through rates, and overall engagement with your audience.
In this guide, we’ll explore what video in email marketing is, how to use it effectively, and some best practices to keep in mind. Whether you’re new to email marketing or a seasoned pro, this guide will show you how to leverage the power of video to take your email marketing to the next level.
What is Video in Email Marketing?
Video in email marketing is the practice of including a video in your email messages as a way to enhance your message and increase engagement with your audience.
Videos can be used to showcase a product or service, explain a concept, or simply provide entertainment or education to your audience.
While videos can be embedded directly into an email, it’s important to note that not all email clients support video playback. To ensure that your videos are viewable by as many people as possible, it’s recommended to use a video hosting platform (such as YouTube or Vimeo) and then embed the video into your email as a thumbnail image that links to the hosted video.
How to Use Video in Email Marketing
Now that you know what video in email marketing is, let’s dive into how to use it effectively. Here are some tips to keep in mind:
# 1. Keep it short and sweet
When it comes to video in email marketing, shorter is almost always better.
Most people don’t have the time or attention span to watch a long, drawn-out video in their inbox. Keep your videos short and to the point, ideally under 2 minutes in length. This will help ensure that your audience actually watches the video and doesn’t simply skip over it.
# 2. Use a compelling thumbnail image
As mentioned earlier, many email clients don’t support video playback within the email itself. Instead, you’ll need to embed a thumbnail image that links to the hosted video. Make sure that the thumbnail image is eye-catching and compelling, as this will be the first thing that your audience sees.
Consider adding a play button overlay to the thumbnail image to make it clear that the image is clickable and leads to a video.
# 3. Provide context and value
When including a video in your email, it’s important to provide some context and explain why the video is relevant to your audience.
This could be as simple as a short sentence or two introducing the video and explaining what it’s about.
It’s also important to ensure that your video provides value to your audience. This could be in the form of education, entertainment, or inspiration. Make sure that your video is relevant to your audience’s interests and needs, and that it provides them with something of value.
# 4. Optimize for mobile
With more and more people checking their email on their mobile devices, it’s crucial to optimize your video for mobile viewing. This means using a mobile-responsive video player and ensuring that your video is easy to watch on a smaller screen.
Consider using subtitles or captions to make your video more accessible to viewers who may be watching without sound.
Using Videos in Email Marketing: A Simple Guide
Now that you know how to use video in email marketing effectively, let’s walk through a simple guide to including videos in your email campaigns.
# Step 1: Determine your goal
Before you start creating your video, it’s important to determine what your goal is. Are you looking to promote a new product or service? Educate your audience on a topic? Build brand awareness? Once you’ve determined your goal, you can create a video that aligns with that goal.
# Step 2: Create your video
Next, it’s time to create your video. Keep in mind the tips we’ve discussed earlier: keep it short, use a compelling thumbnail image, provide context and value, and optimize for mobile.
# Step 3: Host your video
Once you’ve created your video, you’ll need to host it on a video hosting platform such as YouTube or Vimeo. This will allow you to embed the video into your email as a thumbnail image that links to the hosted video.
# Step 4: Embed the video into your email
Finally, it’s time to embed the video into your email, making sure to respect copyright laws and the privacy rights of individuals appearing in the video. To do this, simply add an image block to your email and upload the thumbnail image of your video. Then, link the image to the hosted video on your video hosting platform, ensuring that you have all necessary permissions or that your use falls under fair use.
Once you’ve embedded the video, be sure to test it to ensure that it’s viewable on different email clients and devices.
Use Multiple Types of Video in Your Email Marketing
While we’ve primarily been discussing using video as a standalone element in your email marketing, it’s important to note that there are many different types of video that can be used in your email campaigns. Here are a few examples:
# 1. Product demos
Product demos are a great way to showcase your product or service in action.
By providing a visual demonstration of how your product works, you can help your audience better understand its features and benefits.
# 2. Customer testimonials
Customer testimonials are a powerful way to build trust with your audience. By featuring testimonials from happy customers, you can demonstrate the value of your product or service and help potential customers feel more confident in their decision to work with you.
# 3. Educational videos
Educational videos are a great way to provide value to your audience and position yourself as an expert in your field. By sharing your knowledge and expertise, you can help your audience learn something new and build a stronger relationship with them.
# 4. Animated videos
Animated videos are a fun and engaging way to tell a story or explain a concept.
By using animation, you can bring your message to life in a way that’s both entertaining and informative.
Bottom line
In conclusion, video in email marketing is a powerful tool that should not be overlooked. By using video effectively, you can increase engagement with your audience, boost your open rates, and drive results for your business.
Remember to keep it short and sweet, use compelling thumbnail images, provide context and value, and optimize for mobile. And don’t forget to experiment with different types of video in your email campaigns to see what resonates best with your audience. With these tips and best practices in mind, you’ll be well on your way to using video in email marketing like a pro.
The team at Local Click ADS can help you leverage the power of video in your email campaigns, showcasing your products or services, explaining concepts, and providing education or entertainment to your audience.
Our team is committed to delivering exceptional service and producing high-quality video content that aligns with your goals. We are confident that incorporating videos in your email campaigns will improve engagement and click-through rates and increase awareness among your target audience.
We look forward to working with you to take your email marketing to the next level.
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